Role: Creative Strategy. Copywriter.
Key Deliverables: Brand positioning. Naming. Manifesto film. Site copy.
Played an integral role shaping the positioning strategy from inception to launch, creating audience profiles, naming concept, manifesto script, content films and copy across all channels.
CREATIVE STRATEGY: Neil Frisby & Baillat Studios
COPYWRITER: Neil Frisby
ART DIRECTION: Baillat Studios