Role: Creative Director. Copywriter Key Deliverables: PR stunt/Brand Experience

ARTV is an arts & cultural TV channel in Quebec, Canada. During Montreal’s numerous summer music festivals, artists quickly sell out. The ARTV scope was placed outside concert venues, but connected to cameras inside, allowing users to see through the venue walls, move from left to right and even zoom in on the stage. The idea perfectly encapsulated ARTV’s tagline of ‘Everyday is a spectacle’. Awards included Gold Canadian Digital Marketing Awards, One Show & Grand Prix CREA (Quebec Ad Awards).