CIRQUE DU SOLEIL

Role: Director Creative Strategy. Copywriter. Key Deliverables: Show concepts. Events. Pre-Show Experiences. Narratives. Marketing assets.

For over 2 years, I lead creative teams, strategizing & concepting a wide range of private & public branded experiences. Creating multi-channel narrative threads for all manner of live & virtual touch points including new show formats, event concepts, pre-show experiences, ceremonies, interactive installations, concerts, large-scale video content and other global initiatives. Also utilizing my past ad agency and client side experience to maximize new-business opportunities by leading pitches & projects with many of the world’s most iconic brands including Sony, Samsung, Apple, BMW, Intel, Facebook and Google to push the boundaries of product launches and brand experiences.

R.U.N PRE-SHOW EXPERIENCE

To draw action-movie fans to Cirque’s new car-chase-themed Vegas show R.U.N, I led the concept for a pre-show experience, overseeing teams to create a 50-meter back-alley straight out of a graphic novel film set, leading to the show entrance. Guests entered a gritty, rain slicked 3 a.m. scene alive with tension - staged brawls kicked off, slamming doors dared to be opened & ringing pay-phones spilled menacing ransom instructions. AR graffiti animated across the walls, while a sinister voice from a serial killer’s apartment window commented in real time on guests’ every move. From the sterile scent of a tattoo parlor offering real inked souvenirs to a crashed car belching smoke and gasoline fumes, every immersive, highly shareable detail primed guests for this new adrenaline fuelled show.