
FIFA 2023 CLUB WORLD CUP
Role: Creative Strategist. Copywriter. Key Deliverables: Show concept & narrative.
As Saudi Arabia created history by hosting their first ever FIFA event, they requested a world first concept for the opening & closing ceremony.
With the world’s 7 best clubs from each confederation arriving for the finals, I created the concept 7 WONDERS OF THE FOOTBALL WORLD. In a spectacular video mapping & drone show, 7 falcons flew around the globe to collect the 7 club’s balls. Returning over the stadium, each falcon dropped their ball triggering 7 distinct video mapping shows across the pitch below.
STAGES IN THE STANDS. To create an immersive, performance driven finale including dance troops, DJ’s & surprise musical guests, in a stadium first, 2 stages were set up within the stands surrounded by many of the 50,000 fans, and wowing an audience of 80M viewers worldwide. Removing performances from the field, we avoided potential pitch damage while providing artists with more setup time and creative freedom to deliver stunning performances.
CREDITS:
EVENT AGENCY: Leap Creative Studio
Creative Strategy: Neil Frisby
ECD: Julia Modesti
EXEC PRODUCER: Roshan Soomarchun