To find an engaging, emotional connection with trail runners that embodied the essence of The North Face tagline: Never Stop Exploring, I scoured local running media & clubs, finally discovering the inspiring tale of a new dad who, following the birth of his son Noah with down syndrome, was inspired to start ultra trail running to prove to him that anything is possible. The story follows his physical & mental preparation for a gruelling 160KM trail race. It became one of the most engaged with assets of The North Face Vectiv Trail content strategy, later inspiring a documentary RUN FOR NOAH about Marc running 17 marathons in 7 days to raise donations for down syndrome charities.