Role: Creative Director & Copywriter

For over 2 years, I led the in-house Aldo Group internal studio managing 25 creatives, overseeing the ideation and production of all multi-channel brand campaigns and retail activations for Aldo, Little Burgundy and Call It Spring. Worked tirelessly with department leaders to deliver all aspects of their marketing plans through e-com, online content, looks photography, web site design, social media innovation, digital activations, interactive experiences, visual merchandising, in-store communications and an extensive CRM program.