SHELTER - Homeless Charity

Role: Copywriter.

Key Deliverables: PR activation

On a bitter cold December morning, 180 winter coats were placed on a street level billboard under Charing Cross Bridge London, an area notorious for people sleeping rough. In just a few hours the coats were removed & the message was revealed. The concept generated national news coverage, winning a Cannes Gold Lion, Gold Clio and several other UK & international awards.