To raise awareness of UNICEF’s mission to empower the world’s children, the concept: HEART STRINGS made their voices truly heard. Visitors moved through interactive zones to create a collaborative song, unique to each visit, which could be uploaded & shared. The main immersive & educational interactions in each song’s creation: Heart Beats Zone - Visitors’ heartbeats created their song’s rhythm. Living Lyrics zone -Selecting words from children’s quotes composed their song’s lyrics. Voices of Power Zone - Sharing empowering messages built the song’s chorus.
UNICEF
Role: Creative Strategy. Copywriter
Key Deliverables: Ticketed, touring brand experience
CREDITS:
AGENCY: Moment Factory
CREATIVE DIRECTOR: Patricia Tremblay
MULTI-MEDIA DIRECTOR: Aaliyeh Afshar
CREATIVE STRATEGY: Neil Frisby
COPYWRITER: Neil Frisby