Role: Creative Direction. Brand Strategy. Copywriting.
Key Deliverables: Brand Positioning, Brand Identity, Messaging, Copy Guidelines, Packaging Design, Unboxing Social Media Strategy, Website Redesign, APP launch, Retail Activations, Photography, Pop-Up Shop brand experience.
Smart brand positioning for a smart sports apparel start-up
The tech start-up OM Signal developed an incredibly advanced smart sports shirt with integrated biometric fabrics & tracking sensors, providing far more advanced and detailed readings the smart watches at the time. As Creative Director, I oversaw every brand deliverable including a flexible, graphic iconography device communicating the flow of data around the body, able to form infinite patterns depending on the media.
CREDITS:
BRAND STRATEGY: Neil Frisby & Emma Ouimet
CREATIVE DIRECTION: Neil Frisby
COPYWRITING: Neil Frisby
BRAND IDENTITY & ART DIRECTION: Julie Brassard
WEBSITE DESIGN: Duc Tran