Role: Creative Director. Copywriter.
Key Deliverables: Show concept. Video mapping show. Narrative. Guest journey.
Concepted for a 1hr live TV show viewed by +20M people.
UEFA EURO FINAL DRAW
I transformed the stage design into a giant newspaper printing press running from 1943 to 2008 celebrating 12 legends of past Euro tournaments. Oversaw all communication deliverables, motion graphics & video content while managing teams of clients, art directors, animators & technical crews in Montreal, Paris, Geneva & Kiev.
The show used 3D video mapping, animated 3D photography and digital sonar reconstruction of original commentary recordings to give both the live audience & live TV viewers an equally immersive & original experience.
CASE STUDY FILM
CREDITS:
EVENT AGENCY: Bakuza
CREATIVE STRATEGY: Neil Frisby
COPYWRITER: Neil Frisby
CREATIVE DIRECTOR: Neil Frisby
ART DIRECTOR: Patricia Tremblay
PRODUCERS: Vincent Drolet. Roshan Soomarchun