COMCAST NBC UNIVERSAL x USA BASKETBALL
Role: Creative Strategist. Copywriter. Key Deliverables: Event concept & narrative.
VIP event hosted by NBC presenting the USA Basketball team to the media at the Paris 2024 Olympics. Concepted the event theme, video mapping show & player entrance concept. As celebrities were present, all photography & video was permitted.
CREDITS:
Event Agency: Moment Factory
Creative Strategy & Copywriter: Neil Frisby
Creative Director: Patricia Tremblay
Multimedia Director: Ben Dupont