Role: Brand Strategy. Concept. Copywriting.
Key Deliverables: Brand Positioning. TOV. Messaging Guidelines. Site & Social Copy. Brand Film
I concepted a brand repositioning & manifesto film for this renowned, rider owned ski apparel brand
Establishing the mountain lifestyle as ‘living the cold life’, the campaign theme of BORN COLD was created. Having developed their new brand TOV, I wrote social posts, site & product copy before developing messaging guidelines to hand off to their internal teams. On launch, brand engagement increased 65% across its platforms and site visits doubled.
ORAGE BRAND FILM: BORN COLD
CREDITS:
CREATIVE STRATEGY: Neil Frisby & Charles Spina
CONCEPT: Neil Frisby
COPYWRITING: Neil Frisby
ART DIRECTON: Orage Internal Studio
DIRECTION & PRODUCTION: Orage Internal Studio