Lole Yoga x Cirque du Soleil brand experience

Role: Creative Strategy. Creative Direction. Concept

Key Deliverable: Brand Experience

Discovering that Cirque du Soleil shows worldwide are closed on Mondays (to allow for technical adjustments, rehearsals, performer recuperation etc), I proposed a concept of Lole hosting a series of Monday evening meditation & yoga classes on the awe-inspiring stage of Cirque du Soleil’s Alegria during its 2 month Montreal run. Utilizing the scenography, stage design, music & lighting from the show, Lole’s yoga community & brand ambassadors were treated to 8 unique, highly shareable experiences.

CREDITS:

CREATIVE DIRECTOR: Neil Frisby

CONCEPT: Neil Frisby

PRODUCTION: Lole & 45 Degrees (Cirque Du Soleil internal events team)

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